Project Overview
Client: inMotion Flowers
Project: Design new logo for rebrand
Skills Required: Photoshop, Illustrator
Year: 2013
Project URL: www.inmotionflowers.co.za
Project Brief
At the beginning of the year we decided to rebrand one of our web properties from Flowers for Africa to inMotion Flowers.
For this, we needed a new colour pallet and logo that would match the more modern looking website we were developing.
What We Did
We designed a logo that reflected the friendly, personalized nature of our business.
We used black in the main logo type to give it a classier look than our old logo had, and brought our main theme colour into the inMotion part of the logo type to tie in with the brand.
We incorporated the rest of our new colour pallet into the logo icon, which gave the entire logo a friendly and casual feel. It also stands out nicely as a profile image on our social media profiles.
