The project brief was to replace the aging and outdated Joomla website of a leading celebrity cosmetic dental clinic with a modern, sophisticated website that does their prestigious practice justice. We also made sure that the new website is engaging, visually appealing, and well optimized for SEO and conversions.
Features
- Mobile Responsive
- Custom Enquiry Forms across various types of pages
- Newsletter Opt-in Forms
- Interactive Before and After Photo Feature
- Social Media integration
- Promotional Popup feature
- Google Reviews integration
- Video Slider
Search Engine Optimization
A big concern for our client was the preservation of the SEO work they’d done in the past, so it was crucial that the new website had to be very well optimized for on-page SEO, ensuring that we adhere to and take advantage of all the latest SEO best practices.
Once the website was complete and ready to launch, we carefully planned and executed the launch to perfectly preserve all the authority and rankings from the old website’s pages by 301 redirecting every old page to an appropriate page on the new website, along with many other important strategies and techniques.
The launch was a huge success, and while we were expecting a temporary traffic drop, we instead saw a significant traffic increase almost immediately and over the first few weeks, signalling that the new website was a major improvement and success.
